New York Fashion Week Edition
I attended the Marc Jacobs Tweet Shop event during NYFW at a chic pop-up shop in SOHO. Marc Jacobs brought social currency to NYFW. This meaning, everyone who posted a picture at the event using social media with the hashtag #MJDAISYCHAIN received Daisy perfume. After posting the photos on social media, physical prints were given. There were also select winners announced periodically where the more creative the picture, the bigger the prize. There was a manicure booth, art on the walls and coffee being served. It was a great event.